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Jul 31 2019  |  

Wacoal’s $85-Million Acquisition Signals Red-Hot Market for DTC Lingerie

Digitally native intimates brand Lively has a new owner, Japanese firm Wacoal Holdings Corp, which inked an $85 million acquisition deal.  According to Wacoal, the acquisition will be through its U.S. subsidiary Wacoal International Corp. The terms of the agreement call for the purchase of the shares of Intimates Online Inc., the operator of the Lively brand.

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